How TikTok Is Changing the Way We Eat Mushrooms

Mushroom recipes on TikTok

It wasn’t long ago that mushrooms were the quiet achievers of the produce aisle—reliable, earthy, and tucked between the bell peppers and bagged spinach. But on TikTok, they’re being flambéed, stacked like burgers, whipped into “coffees,” and even hailed as skincare heroes.  If you’re wondering why Lion’s Mane is sold out at your local co-op … Read more

From White Buttons to Maitake: A Look at Gourmet Mushroom Demand

button and maitake mushrooms

In grocery aisles and restaurant kitchens across North America, a quiet but flavorful revolution is taking place. Once dominated by the humble white button mushroom, the edible mushroom market is now seeing a surge in demand for gourmet and specialty varieties—particularly maitake, shiitake, and oyster. This shift isn’t just about taste. It reflects deeper changes … Read more