Seasonal Spotlight

From White Buttons to Maitake: A Look at Gourmet Mushroom Demand

button and maitake mushrooms

In grocery aisles and restaurant kitchens across North America, a quiet but flavorful revolution is taking place. Once dominated by the humble white button mushroom, the edible mushroom market is now seeing a surge in demand for gourmet and specialty varieties—particularly maitake, shiitake, and oyster. This shift isn’t just about taste. It reflects deeper changes … Read more

Why Mushrooms Are the Ultimate Wellness Food in 2025

Gourmet mushrooms on cutting board

Across North America, 2025 is shaping up to be another landmark year for health-conscious consumers—and mushrooms are right in the middle of the movement. At a time when shoppers are overwhelmed with functional beverages, expensive supplements, and algorithm-driven wellness trends, mushrooms offer something refreshingly simple: real nutrition, culinary versatility, and a long-standing reputation for supporting … Read more