It wasn’t long ago that mushrooms were the quiet achievers of the produce aisle—reliable, earthy, and tucked between the bell peppers and bagged spinach. But on TikTok, they’re being flambéed, stacked like burgers, whipped into “coffees,” and even hailed as skincare heroes. If you’re wondering why Lion’s Mane is sold out at your local co-op … Read more
In grocery aisles and restaurant kitchens across North America, a quiet but flavorful revolution is taking place. Once dominated by the humble white button mushroom, the edible mushroom market is now seeing a surge in demand for gourmet and specialty varieties—particularly maitake, shiitake, and oyster. This shift isn’t just about taste. It reflects deeper changes … Read more
Across North America, 2025 is shaping up to be another landmark year for health-conscious consumers—and mushrooms are right in the middle of the movement. At a time when shoppers are overwhelmed with functional beverages, expensive supplements, and algorithm-driven wellness trends, mushrooms offer something refreshingly simple: real nutrition, culinary versatility, and a long-standing reputation for supporting … Read more